'Marketing reflections\r'

'Apart from creating ‘loyalists who support the smart set at all mimes, such schemes also commit at enticing customers by from competition (Morgan, 1996). Price, kettle of fish and convenience are otherwise determinants of customer loyalty. The side study mentioned in the article presents an overall invalidating picture of loyalty cards In the hospitality business. It says majority of the customers purchased the loyalty cards of the hotel because it provided good treasure for money and cheap local deals. Despite having soaring satisfaction, such ‘mercenaries had really low commitment towards the hotel (Morgan, 1996).It mentions that other means like customizing arrive for each individual, endowment same room to regulars, ‘business roundtable dinners, halcyon hour etc. , with special attention to economic customers, might be more successful in retaining customers. However, the above doesnt seem to hold true for supermarket chains. owe to a change in mana gement, Jewel Cocos take to ditch its loyalty card and opt for â€Å" nonchalant low prices” instead was not received very well by the regular customers. They felt that their remedy to exclusive discount was being taken away from them and thus, Coco lost quite a a few(prenominal) customers.\r\n'