Essay: Marketing Strategy for Astrazeneca

This essay discusses about of the merchandiseing strategies for Astrazeneca. Experts work up the 10%of the population volition bring forth an ulcer in their lifetime.\n\n\n let out the food market for gastro esophageal ebb dis dictate\n\nUlcers affected round 5 gazillion Americans all division with in1 million requiring hospitalization. Experts calculate the 10%of the population will have an ulcer in their lifetime. They are estimated to cost the health care ashes more than $2 billion per year in direct cost and more than $500 million in indirect costs. So looking at the interrogation its concluded that, there is sort of a room for the pharmaceutical industry to invest in this line.\n\nomeprazole position in market\n\nZantac market share dropped from 41% in 1994 to less than 5% in 1998. Concurrent with Prilosec, Tap Pharmaceuticals lansoprazole won an 18 percentage market share partially as a matter of a BTC campaign. Today Prilosec has about 35% of the amount of m oney antiulcer prescription market, ahead of Prevacids 20%. Yet adapting a veracious strategy can change Prilosec to regain its market position.\n\nPotential franchise elongation strategies that are open to Astrazeneca\n\nAstraZeneca Plc is contend a two-front battle to stretch out its lucrative heartburn and ulcer franchise, using the legal system to protect top-selling Prilosec from generic competition in the united States while aggressively merchandising its new drug, Nexium.\n\nKindly order custom made examines, confines Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, cause Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the order page.\n \nSee also\n\nEssay: Use of Swirls on Web Pages\nEssay: The about common method of transmission system of AIDS\nEssay: psychological Help\nEssay: The design of Brand Equity\nEssay: Shortfalls of Varner Company