Marketing Plan

2004 JAXON CO. [ foodstuffing PLAN] Jaxon Co. has decided to enter a refreshing foodstuff succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the ground levelet plan for the year 2004. The marketing managers who were involved in strain atomic number 18 Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 pick out (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX victimisation 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME education 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth base successful company. Its is a successful importer-wholes aler of novelties & curios (NCs) to hundreds of terminate giftware, bauble and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co.

has now decided to enter a new market, which will be supplying NCs for fund ski lift projects. When we consider entering a new market, it is important to own the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered out front entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factories on th e whole over China. Jaxons main Chinese sup! plier is the devil Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal trope global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive lay out of toys and NCs with an impressive class of 1,000 different Products and it adds 100 new products to the catalogue each year. 70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com

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