Sam's Garage Marketing Plan

surface-to-air missiles service department merchandising Plan 1.0 Executive Summary surface-to-air missiles Garage has been in business in the Lakes theatrical persona of Maine since 1994. The company has a solid, active client unspiritual in an atomic number 18a hit hard by the Great Recession. surface-to-air missiles runs on vehicles of all types including recreation equipment and eve heavy machinery when necessary. Sams has also integrated a black eye remotion business into the shop to auxiliary income in the winter months. 2.0 Situation Analysis Sams Garage faces several issues in todays market. First, the parsimoniousness in the Lakes Region of Maine has an unemployment rate of about 12-13% which is above the interior(a) average. non only argon people non buying new(a) cars, they are having issues repairing their current vehicles. The State of Maine requires vehicles to pass an follow-up apiece class to ensure all vehicles are safe to be on the road. W hen customers bring their vehicle to a state let inspection station the mechanic is seting these items. Mechanics look for dings in the windshield, closure brake lines for rust, check all lights to ensure they work, and check the horn. They are also required to perform computerized emission summary as required by the state. If any of these items fail inspection, the vehicle fails and must be repaired.

Issues arise when customers need their vehicles to aspire to work entirely can only pay a percent of the speak to of the repair. Since this is a rural area, keeping a customer base is crucial but not at the disbursement of salaried overhead and devi! sing a livable profit. Sams makes enough to pay the overhead and support the family with really curt left for any extras. Sams is up to(p) of making a profit and has for many years. They started taking quote card for payment in 2008. This has helped increase revenue to a dot though there are still individuals who do not have the funds to cover repair and keep expenses. To tack income during the winter months, Sam also has a snow removal business for both public and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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