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Wednesday, October 30, 2019
MARKETING AND MARKETING STRATEGY Assignment Example | Topics and Well Written Essays - 1000 words
MARKETING AND MARKETING STRATEGY - Assignment Example A stimulated customer decides how much information (if any) is needed. If the need is very high and there is a product or service that satisfies the need at hand, the buying decision is most likely to be made immediately. If not, information seeking process begins. A person may seek information from personal sources i.e. from friends, and family members, neighbors or from commercial sources i.e. from salespeople, advertising, point-of-sale displays retailers and dealers. The importance and influence of the collected information vary from one product to another and by customer. This is followed by the evaluation stage where the consumer chooses between alternative brands, products and services. In the case where a product is high involving, the customer carries out thorough evaluation. After extensive evaluation, the customer makes a purchase decision basing on the gathered information (Schultz, 2006). This is followed by post-purchase decision (cognitive dissonance) which is the final stage of the decision-making process. This is mostly common in consumers who express a lot of concern after making a buying decision. After buying a product, the customer may feel that the alternative product could have been a better. In such instances, the consumer will not purchase immediately but is most likely to switch to another brand next time. Like the high involving purchases, the buying process begins with problem recognition. At this stage, a buyer perceives a need or a problem or reacts to a marketing stimulus. A person may seek information from limited sources unlike in high involvement where various sources are considered. This is followed by the evaluation stage where the consumer chooses between alternative brands, products and services. In the case since the product is low involving, the customer carries out simple evaluation. After the evaluation, the customer makes a purchase decision basing on
Monday, October 28, 2019
The Reluctant Security Guard Essay Example for Free
The Reluctant Security Guard Essay Summary of the Facts:            David Tuff is a security guard of Blue Mountain. As a security guard, he is required by law to report to the police all serious accidents and crimes, including felonies, occurring within the premises wherein which he is detailed. However, Blue Mountain created a new company policy ordering the security guards to just escort intoxicated persons, including drunk drivers, from the parking lots onto the public road. The company policy prohibited the security guards from reporting such incidents to the police.            Tuff complained against this new company policy. He says this is contrary to the oath he swore to uphold as required by law. Thus, contrary to another company policy, he revealed to the media this new policy which seemed wrong to him. The result was public disgust against Blue Mountain. Because of this, Tuff was fired. Propriety of Tuff’s Action            As a matter of right, Tuff had every right to speak what he spoke to the media. His right springs from the constitutional guarantee to freedom of speech. This means that his right to speak is not just some ordinary right granted by some law. It is one which is inherent in every man from the moment he is born and is protected by the constitution.            However, when he signed up with Blue Mountain, he agreed not to disclose anything to the media as reflected by company policy. In a sense, he waived a portion of his right to freedom of speech in order to be employed. This is a valid waiver. Since Tuff violated company policy, he violated an agreement he voluntarily entered into. Thus, his act of revealing company policies to the media is, in the final analysis, inappropriate. What he should have done?            If I were Tuff, I would have not been so rash as to incite public outcry against my employer. To my mind, such a course of action violates the rules of fair play. In fact, it is a violation of a company policy which I agreed to as a requirement for my employment. There are three things to consider: the law, the company policies and my employment contract. Since it is hard to harmonize all three in determining a proper course of action, the right thing to do is to have gone to a lawyer who will discuss to me my options. A lawyer could tell me how to proceed without violating the law, the company policies, or my employment contract, or at least, in case I should violate one, I will still make a better informed decision. Propriety of Firing Tuff            Tuff violated company policy. In fact, his violation can be considered as serious misconduct because he did it with utter disregard of specific orders not to talk to the media. His first infraction was forgiven by management. Yet after that, he made the same violation. This serious misconduct makes his termination justified. Alternative to Termination            The termination of Tuff is not the only remedy available to Blue Mountain. From a certain perspective, such act is too harsh for after all, he was just exercising his right to free speech on what he sees to be wrong. Moreover, the new company policy is contradictory to what the law requires of him. Under the cognitive dissonance theory, he was just having a hard time harmonizing the dissonance. Management should have at least tried to see it this way.            Surely, the company would hate to make a company policy which makes its employees violate the law. Hence, it should have first sat down with Tuff, which it did not do in this case, to discuss a solution for Tuff’s dilemma. They should have sought to employ one of the many alternative dispute resolution methods. A compromise would have been reached. This solution is quiet and amicable and makes everybody happy. Sensationalizing the issue by going to the media or to the court, for that matter, just worsens the situation and makes everybody edgy, including those not involved, making a compromise harder to reach.
Saturday, October 26, 2019
SMS Advertising :: Business, Marketing
In past few years, SMS has a remarkable increasing involvement in marketing practice, it has been used with other traditional media, such as print advertising, television commercial or other broadcasting, to strengthen the efficiency of the campaign (Zhang and Mao, 2008). It was claimed that SMS itself enables to enlarge the campaign’s reach and effectiveness because of ability of interactive to create viral effect. Wohlfahrt (2002) explained that when receivers receive message, they then forward to further other people in their contact list, and it has been proven by Kroeber-Riel and Weinberg (2003) that those messages delivered by familiar senders were seen in more trustworthy than those sent from advertisers directly. In marketer’s perspective, messaging help increasing the rate of interaction from the receivers, because advertising with financial offers or promotion, will be sent to the consumers when they are actually shopping (Zoller et al, 2001). Plus, SMS itself allow the sender and receive interact immediately, so that mobile advertising will yield a direct and rapid response from the consumers (Boonmark, 2006). Moreover, mobile phones are ubiquity and convenience because they are very personal, and always kept within 1 meter of user’s body during the day time (Sirivastava 2004 and Haghirian et al., 2008). Therefore, SMS advertising allow marketer to reach consumers virtually any time and anywhere via their mobile devices (Boonmark, 2006). It helps marketer become closer to the consumer as mobile phone is communication which is a part of consumer’s daily lives (Forrester report, 2001). So that, information sent to mobile devices also tends to capture high attention from receivers because information is read completely and immediately after receipt. (Barwise and Strong 2002). SMS is also low cost medium compared to other type of direct marketing (e.g. telephone marketing, email marketing, direct mail) (Dickinder et al., 2004). SMS can capture tens of thousands consumer with a low budget compared (Leppanieni and Karjaluoto, 2005) There is variety of way which SMS has been used as a medium. Because SMS provide diversity of response capabilities such as message based responses, call based response, and mobile web landing page response (See Appendix D, MMA, 2009b), SMS is exercised to request for phone’s users engagement (Dickinder et al., 2004). To illustrate, SMS will be sent with the hyperlink allowing phone users to click to make a call (or click) to buy, to download, to vote, to contest or to win a prize. Boonmark’s studies (2006) found that messages were sent out with different kind of appeal, such as rewards, loves, and emotional appeal.
Thursday, October 24, 2019
Economics
The most common belief is that Agency Theory is based in the economic model of man (e. G. Brenna , 1994). Jensen and Neckline arguing that the theory is grounded in what they call REAM – the Resourceful, Evaluative, Maximizing Model (Jensen , 1994). They argue that the REAM most closely replicates human action and that the economic model of man is a simplified version that does not reflect the spectrum of human behavior. Lets see a table that compares the two of them with logical order. Comparison of Economic Model of Man and REAMEconomic Model of Man Rational Bounded Rational Maximized Maximized based on thorough evaluation Motivated by incentives Actions driven by Incentives Self-Interested Opportunistic with guile Opportunistic if beneficial Focus o Focus on extrinsic rewards Will substitute goods if beneficial (not driven exclusively by extrinsic rewards) Not other regarding Altruistic if beneficial Resourceful Resourceful – innovative when facing constraints and op portunities With the understanding that man is self-interested, ever opportunistic and driven by incentives, agency theory addresses the effect of having this man as manager in the modern corporation by providing prescriptions to taming him. Industrial organization economics providing a basic theoretical perspective on the influence of market structure on firm strategy and performance. There is a range of specific models, major determinants of firm-level profitability include: (1) characteristic of the industry in which the firm competes (2) the firm's position relative to its competitors and (3) the quality or quantity of the firm's resources. (1 )landlers variables A long tradition is concerned with identifying properties of industries intriguing to above-average profitability.A large set of variables (growth, facilitation, capital and advertising intensity, etc. ) have performed differently in different studies, but the overall importance of these factors is beyond dispute (Rever berant, 1983). (2)Variables relating the firm to its competitors Originally perceived as the source Of market power market share and more specifically relative market share as viewed for this study serves as a proxy for some firm-specific relative competitive advantage resulting from learning effects and other firm specific assets. (3)Firm variables The typical economic model of firm performance explains from 15 to 40 percent of the variance in profit rates across firms.Apart from random effects, measurement errors, and so forth, one can suggest at least three explanations for the ‘remaining' variance. First, there may be important economic variables, the extent of which cannot be measured (e. G. Assets that are specific to an industry or a trading partner). Second, the ‘true' model may be such that intervening economic variables differ from case to case, making aggregate analysis difficult. Third, with very few exceptions organizational factors are not considered in thi s literature. ORGANIZATIONAL MODEL OF FIRM PERFORMANCE Perhaps even more than their economist counterparts, organizational researchers have developed a wide variety of models of performance.As an example managers can influence the behavior of their employees (and thus the performance of the organization) by taking into account factors such as the formal and informal structure, the planning, reward, control and information systems, their skills and personalities, and the relation of these to the environment. But on the other hand we have some questions about firm performance. Can a firm be over-differentiated in one area and under fractionated In another, but on the whole be just about right? In contrast, firm performance is an aggregate phenomenon. Numerous studies have demonstrated how changes in organizational structures, systems and practices have altered climate measures and hence individual performance .Both organizational structure (span of control, size, levels) and organizat ional processes (performance reviews, budgeting, collaboration) were more closely associated with climate measures than with performance (both subjective and objective) measures, and that organizational climate was directly linked to performance. Other more clinical efforts have shown linkages between managerial practices and attributes or dimensions of organization climate and firm performance . Figure 1 illustrates the assumed causality Of the traditional climate model Of firm performance. This thesis has uncovered a number of interesting points, many of which are perceived to lend themselves to exam aspects for further research.It would be interesting to obtain a more solid picture of our research and wows that research may provide an interesting basis for comparison with respect to the impact and consequences of Agency Theory and Firm performance within report governance mechanisms utilized today. Economics Policemen are seen all over the world as peacemakers, who base their actions on Just and sound principles In order to maintain law and order within the country. The police force Is an Integral part of society not only In that It manages to apprehend wrong doers but also act as a deterrent for the prevention of crimes which could, otherwise disrupt internal harmony within a society. As such the police have within them, certain ‘powers' to aid them in carrying out their duties, which put them above the law. However the question lies in the extent of such a power the state should stow upon such an organization.The determination of how much power to allocate to these police forces rests on the conditions of a country, society and people Involved, as well as whether these powers given would affect collects Individuals. Policemen shoulder responsibility, huge responsibilities in fact. They are tasked with upholding and protecting the moral values society has put in place. They should therefore have the right to unlimited power because it allows for them to be able to stand above crime in the country to be able to efficiently put out wrongdoers and their actions.This Is based on the assumption of course that policemen themselves are not corrupt and would not abuse such power given to them. If policemen's powers were subject to boundaries and conditions, meaning that they are denied of certain powers and rights that would allow them to swiftly bring Justice to perpetrators then their duties would be severely hindered and crime could end up being a problem in society. One such example would be could be seen in Singapore whereby police officers and Its governmental systems have been known to be one of the least corrupt in the world.In this, the SSP, or otherwise known as the Singapore Alice force hold significant power in society in that they are able to rise above individuals in society to be able to make clear Judgments and arrests to ensure law is being abided b y. It's power can be seen in it's ability to conduct arrests of longhairs, gang members etc without having to go through much obstacles such as bureaucracy due to them wielding sufficient powers of their own to decide on choices on the spot so that the problem does not persist. This amount of power awarded to the police force of Singapore allows it to perform Its duties with utmost efficiency.The result, one of the safest countries to live in the world, recording one of the lowest crime rates as compared to Brazil. Seen here, the importance of not holding back power given to the police force ensures a country remains stable to be able to advance economically and socially. However as seen, assumptions In the real world rarely hold. Policemen are humans. And humans are subject to greed that gives rise to corrupt behavior in an attempt to gain more. Therefore policemen should not be given unlimited power because it sometimes interferes with our individual's intrinsic moral values of fr eedom.The very fault in such a society lies in that ordinary citizens have no power against policemen and the law. In what many may argue that In a free world we live in today, we as Individuals have sovereignty and the free will to choose what we want, libertarians as we are governed by the many laws outside of us that do not make us autonomous. Such laws could trample upon our basic rights of freedom. And thus allowing the police, who are part of the law to hold significant, unlimited power would severely undermine our freedom as individuals.Take for example earlier in the year, George Thompson who lives in Boston was arrested by policemen not for murder, not for theft, not even for indecency, but for filming a police officer which he deemed to be out of control. Also in the US was a man in Baltimore who was arrested and threatened after police found out he was recording them. The conversation between them read: Man: I have my rights Police: You have no rights Man: I thought I had freedom of speech here Police: You Just lost it As seen the conversation(cut short) between them exemplifies what many would term absurd.Something as harmless as filming in a technologically advanced world we owe live in could cause us to get arrested. Although it could be said that there was a thin line to be drawn between respecting the police officer and the freedom of the man, it can be argued that the arrest of this man from Baltimore was based on no justified grounds. The unlimited powers the policeman had had cost the man his freedom because he, as an ordinary citizen had no choice but to bow down to the orders of the police officer. Hence unlimited powers given to policemen tend to be abused.Instead of trying to police the world, they should in fact be concerned with policing their own organizations instead. Hence their power should be limited. Conditions within society could also mean that unlimited power given to law enforcement agencies would present detriments to the co untry. Conditions such as social hierarchy that could still be present in third world or developing nations. These class systems, coupled with unlimited power given to police agencies would pose a huge problem to a country.This is so because policemen as said earlier are ordinary citizens as well, meaning that they are subject to discrimination and biasness towards a certain group. This could mean that rights of the minority could e stripped away because of social hierarchy. India is a good example to showcase this. Lately the country has been subject to cases of rape and murder of women. In this aspect policemen despite wielding significant power, the past 3-4 months have seen numerous cases of Indian women getting raped and afterbirth murdered. With the most recent case citing that 2 girls, aged 14 and 15 were raped and hanged from trees.The two girls who were cousins after being raped were hanged. This incident sparked outrage not only because of the brutality of such an inhumane action but cause police officers and officials refused to investigate into the matter. The reason being, these girls were of a lower caste and therefore it would not be worth their effort and time to dwell deeper into the matter. Further aggravating the matter was comments from the local police officials saying that such rape incidents should be considered as trivial due to the rampancy and frequency of such rape incidents.Condemnation of such a reaction soon broke out and eventually caused the government to step in as police agencies in that region were not up to the task. Such security of people in India born into lower castes would be affected with their interests not being cared for. This goes against the advocating of human rights and basic freedom for all. Even with the seemingly unlimited power policemen had in India, they were unable to make sound Judgments of the rape case causing many more of such cases to persist.One possible reason is, as stated, because of the presence of the class system that is still prevalent in India today. Because of this the only way the issue can be solved would be to grant police officers there lesser power ND to leave it to government intervention where a most Just decision and action can be made. Therefore the police should not have unlimited power in this case as it would lead to discrimination and social instability. Lastly, police should not be granted unlimited power because they are not, and should not be seen as ‘guardians or kings' of our own moral principles.They should not have the rights to have absolute grip and rule over our lives and decisions we make as it is morally unjustified. This argument on freedom dates back to debates amongst philosophers and two main schools of thoughts. Utilitarianism and Libertarianism. In short utilitarianism supporters such as Jeremy Beneath held the view that our individual rights should be forgone for the sake of the greater good of society whereas libertarians such as John Locke and Nonionic argued otherwise, that our individual rights should be upheld.In that it states that there should be the existence of a minimalist state with no paternalism and morals legislation which simply means no laws put in place to dictate how people should run their own lives. In the real world this is too extreme for such a notion to thrive in because humans quire constant guidance as we sometimes stray off the wrong paths. However if we were to go along the lines of a libertarian argument we can see the importance of individual rights and how the law agencies such as the police should not be ultimate rulers of our own moral principles and decisions.Giving police agencies unlimited power would be akin to giving them the rights to impose certain laws on us, some of which would not benefit. Although many who oppose this might say what would happen if there is little or no one to keep tabs on society, won't society go out of control with crime rates rising? This would therefore call for limited powers granted to the police, such that they still hold enough power to enforce the law, but not enough power to infringe upon our individual freedom.One way to see it would be how Emmanuel Kant a proponent of libertarianism argues about the importance of championing our intrinsic rights to freedom. He states first of all that We as human beings are rational and worthy of dignity and respect'. This bold statement shows that we are capable of sound thinking and hence deserve respect and dignity. Therefore to allow police to be masters over our lives through granting them unlimited power would be first of all, unnecessary and secondly, would mean that our individual rights are ignored.Thus policemen should not have unlimited power because it is not Justified. In conclusion as the quote goes, With great power, comes great responsibility. Certainly the powers bestowed upon police should come with great thought and repercussions that could arise as a result. I n this view, I believe that unlimited power should not be granted to police in dealing with social issues such as crime because it would result in the abusing of it that could in turn lead to our individual rights being stripped away. Economics Internal growth strategies refer to the growth within the organization by using internal resources. It focuses on developing new products, increasing efficiency, hiring the right people and better marketing. Should Voodoo want to expand into Africa to sustain profitability it can use its can consider its internal growth Voodoo can now then focus on what it already had this includes the quality it gives to their customers this including its latest development of LET which is fourth generation outwork 46.Expansion Raising the market share, sales revenue and profit of the present product or services. Market penetration Selling existing products to existing markets. To capture the market Voodoo needs to focus on its mission statement which is providing its customers with good coverage network which comes in Voodoo is still improving on its network coverage with an investment of R 120 000 000 and a year technological advancement and an additional R 2. Mil for its skills development. In tu rn Voodoo can retain its existing customers and at the same time attract more customers that require the best network coverage like LET that was developed by Voodoo before its competitors giving It much more competitive advantage. Market development Extending existing products to a new market. Voodoo alms at reaching new customer segments, wants to Increase sales by capturing new market area.Voodoo is currently the giant mobile providers In South Africa at the moment they are a growing mobile industry which Is owned by Britain Avoidance, they deciding to attract ore customers outside Brittany and South Africa, would need a market strategy from the marketing research, and the Initial Investment It needs to Invest this also including the politics of different countries In Africa. Product development Developing new products for existing markets or new markets, making some modifications In the existing product to give value to the customers for their purchase.Voodoo decision to Invest I n Its quality of Its network coverage has gave Its brand Image a boost In the market. Voodoo was the first mobile network In south Africa to cover G,G, and Its latest G network which Is LET from Its competitors proving that Its customers will get value for their money. It continues Investment In Its multimillion rand technological development keeps It ahead of Its competitors. Diversification The purpose of delectation's Is to allow the company to enter new lines of business that are different from current operations. There are four types of delectation's: vertical, horizontal, concentric and conglomerate.Voodoo before its competitors giving it much more competitive advantage. Market Extending existing products to a new market. Voodoo aims at reaching new customer segments, wants to increase sales by capturing new market area. Voodoo is currently the giant mobile providers in South Africa at the moment they are a growing mobile industry which is owned by Britain Avoidance, they deci ding to attract the marketing research, and the initial investment it needs to invest this also including the politics of different countries in Africa. Product development modifications in the existing product to give value to the customers for their purchase.Voodoo decision to invest in its quality of its network coverage has gave its brand image a boost in the market. Voodoo was the first mobile network in south Africa to cover G,G, and its latest G network which is LET from its competitors proving that its customers will get value for their money. It continues investment in its multimillion rand technological development keeps it ahead of its competitors. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification:
Wednesday, October 23, 2019
Idealistic vs. materialistic motivation Essay
Both the Americans and the British fought in a more open order with more significant gaps than was the norm in Europe because the general absence of cavalry made the infantry less vulnerable to attack, while the enclosed nature of much of the terrain encouraged deployments that reflected the topography. Heavily-encumbered regular units, maneuvering and fighting in their accustomed formations, were vulnerable in the face of entrenched positions and unsuited to the heavily wooded and hilly terrain of the Canadian frontier; they were also not ideal for the vast expanses of the South. Artillery and fortifications played a smaller role than in conflict in Western Europe. Compared to the armies of Frederick the Great, both the American s and their opponents were lightly gunned. The Americans did not inherit a significant artillery park, while, for both sides, the distances of America and the nature of communications discouraged a reliance on cannon; they were relatively slow to move. As a result, although cannon played a role in battles such as Monmouth Court House, battles were not characterized by the efficient exchanges of concentrated and sustained artillery fire seen in Europe. This benefited the Americans as the British had greater access to artillery, and had used it with considerable success in European campaigns in the Seven Year’s War (French and Indian War). The motivation was more materialistic. We were actually able to unify and motivate these groups even through their separate motivators were so different. But they weren’t mutually exclusive. Today in the United States, we have two kinds of motivators going on at an indigenous level: one is a unification of the population against terrorism, and the other is the preservation of the â€Å"American way. †What we’re trying to motivate ourselves to do – as the nation focuses on the preservation of the American way – is to preserve democracy and the free enterprise system. This two-rack motivator encompasses the right to be free from fear on a daily basis and the right not to have your property destroyed by an enemy force. References: Black, J. (2002). America As a Military Power: From the American Revolution to the Civil War. New York: Praeger/Greenwood.
Tuesday, October 22, 2019
Petra Goedde essays
Petra Goedde essays Fraternization and the Feminization of Germany What is primary message being delivered? Villain to Victim discusses the swing in US foreign policy towards Germany at the end of WWII. In 1945, as American forces commenced their invasion of Germany their hearts were hardened towards all the German people. They saw Germany as co-perpetrator in the five year war that engulfed the world. The US image of Germany was of an arrogant race of goose-stepping storm troopers, fanatical to the ideals of world domination espoused by their leader Adolf Hitler. The US conquest of Germany was punishment for the war that they had unleashed across Europe and the resultant atrocities committed in the name of conquest. By the end of 1946 this view had completely changed and the United States was providing aid and support to Germany, treating its people as much as a victim as any other country devastated by the conflict. Goedde discusses how much fraternization between US soldiers and German women was a major factor in this 180 degree shift in opinion. What were the Primary Topics and Sub-Topics? Goedde does a good job of presenting her evidence to support this theory. She attempts to trace a chronological course of the events and presents topical inserts to support her thesis as she goes. Her main body of evidence to support her thesis is based on the martial law of fraternization imposed by the US occupation leadership and its gradual erosion over the first two years of occupation. She uses official documentation such as the Pocket Guide to Germany (1) to illustrate US opinion towards the German people prior to the final invasion and defeat of Nazi Germany. The stereo-type of Germany that US troops were prepared to encounter and what they actually did encounter were two completely different things. This was the underlying reason why non-fraternization failed, and failed very quickly. The demographic shift in populat...
Monday, October 21, 2019
Comitia Curiata
Comitia Curiata Definition The Comitia Curiata was an archaic political assembly in ancient Rome that survived in vestigial form until the end of the Republic. Most of what is said about it is supposition. Curiata comes from the term curia, a place of meeting. This location term was applied to curiae, which refers to the 30 kinship groups into which the Roman families were divided and that provided men for the military. These curiae were split among the three tribes of the period of the first king, Romulus. The three Romulan tribes were the Ramnenses, Titienses, and Luceres, supposedly named for: Romulus and connected with the Palatine Hill,the Sabine Titus Tatius and connected with the Quirinal Hill, andan Etruscan warrior named Lucumo, associated with the Caelian. It acted on the votes of its constituent members (the curiae). Each curia had one vote that was based on the majority of the votes of the members of that curia. The function of the Comitia Curiata was to confer imperium and to play certain formal roles, like witnessing adoptions and wills. It may have played a role in the selection of kings. The power of the king and the Senate dwarfed that of the Comitia Curiata during the Regal period. Examples Edward E. Best writes: [The] functions [of the comitia curiata] by the last century of the Republic had become a formality performed by 30 lictors representing each of the curiae. Sources: Literacy and Roman Voting, by Edward E. Best; Historia: Zeitschrift für Alte Geschichte, Bd. 23, H. 4 (4th Qtr., 1974), pp. 428-43.A History of the Roman World 753-146 B.C., by H.H. Scullard; 1961The Beginnings of Rome, by T.J. Cornell; 1995The Servian ReformsHugh LastThe Journal of Roman Studies Vol. 35, Parts 1 and 2 (1945), pp. 30-48.
Sunday, October 20, 2019
Shakespeares Fair Youth Sonnets
Shakespeares Fair Youth Sonnets The first of Shakespeares 126 sonnets are addressed to a young man – described as the â€Å"fair youth†– and reveal a deep, loving friendship. The speaker encourages the friend to procreate so that his youthful beauty can be carried on through his children. The speaker also believes that the man’s beauty can be preserved in his poetry, as the final couplet of Sonnet 17 reveals: But were some child of yours alive that time, [in the future]You should live twice: in it, and in my rhyme. Some believe that the intimacy of the relationship between the speaker and the young man is evidence of Shakespeare’s homosexuality. However, this is probably a very modern reading of a classical text. There was no public reaction to the relationship when the sonnets were first published by Thomas Thorpe in 1609, suggesting that the expression of a deep friendship through such language was perfectly acceptable in Shakespeares time. It was perhaps more shocking to the Victorian sensibility. Top 5 Most Popular Fair Youth Sonnets: Sonnet 1: From Fairest Creatures We Desire Increase Sonnet 18: Shall I Compare Thee To A Summers Day? Sonnet 29: When In Disgrace With Fortune and Mens EyesSonnet 73: That Time Of Year Thou Mayst In Me Behold Sonnet 116: Let Me Not To The Marriage Of True Minds A full list of the Fair Youth Sonnets (Sonnets 1 – 126) is also available.
Saturday, October 19, 2019
Stem Cells May Be Key to Cancer Essay Example | Topics and Well Written Essays - 750 words
Stem Cells May Be Key to Cancer - Essay Example The medical benefits of research are sufficient to justify and support the research in order to cure millions of people around the world. Self-renewal is one of the main benefits of the stem-cells in cancer treatment. The author argues that the stem cells are responsible for maintaining a tissue or an organ, so stem cells research will help to replace damaged and ill tissues by new ones. "Researchers hope that the cancer stem cells, because of their excessive activity, may be more dependent than normal cells on certain cellular processes and thus will be more vulnerable to drugs that block those processes" (Wade 2006). Stem cell research should be federally funded because this research and further developments in this field will help many people to treat incurable disease and preserve their health. Wade underlines that stem cell research requires huge investments because it is one of the most expensive areas of research. In many cases, private institutions and research laboratories c annot afford such long-term in embryonic cell stem research field. Thesis investments directed to stem cells and cancer problems only will help the state to save millions of dollars and achieve fast and successful results in this particular area of treatment. The government support and huge investments in cancer research and related fields of medicine are crucial for modern society as millions of people die annually because of tumors and cancer problems. ... f a bioethics committee or commission if that is at all possible; no one wants disagreement just for the sake of disagreement and these committees are set up with practical ends in view; they cannot be debating societies or academic seminars in which all possible points of view are given an airing and no practical guidance for decision-making is indicated. There is the fear that a lack of unanimity in a report will give policymakers who wish to maintain the status quo a good excuse for doing nothing. The second argument is that investments and development of cancer treatments will help the industry to generate more money and invest in other spheres of the stem cell research. Nevertheless, it is wholly to be expected that on the difficult and complex moral and social and legal issues posed by the new biotechnology there will be deep differences of view among even the most informed and rational people. Embryonic stem cell research should be federally funded because it will help the state to control the research process and control ethical issues. Embryonic stem cell research requires careful attention and considerations in order to avoid violation of natural laws and principles. In the field of bioethics critics are often faced with such dilemmas, so researchers should not try to hide the fact of negative and even dangerous consequences of the stem cell research The expectation that bioethics should reach some kind of agreement linked with the idea that there is, or ought to be, so me kind of ordinary morality or ethics, no matter how minimal it might be. Researchers who argue for such a scientific morality in modern society usually attack the excesses of individualism according to which everyone is free to follow their own lives in their own way. Stem cell research
Friday, October 18, 2019
Design Thinking summative assignment Essay Example | Topics and Well Written Essays - 2000 words
Design Thinking summative assignment - Essay Example The combination allows individuals who may not be trained as designers to apply ingenious tools to deal with a wide range of challenges. It allows the management to take advantage of individual competences that go unnoticed in the traditional problem solving strategies. This paper presents an analysis the concept of design-thinking. It also describes the application of design thinking criteria in Coca-Cola Company. It highlights the benefits identified by embedding design-thinking opportunities through design. The concept of Design-Thinking in Coca-Cola Company The Coca-Cola Company has maintained a significant market share globally for many years, which can be attributed to the company’s competitive strategy of design thinking. Diet Coke is a brand that was developed through design thinking with the intention of offering a new drink targeted at consumers who are gradually moving away from high calorie drinks and also to lessen the company’s carbon foot print emanating from the carbon based preservative ejected in to the atmosphere globally when every carbonated drink is opened (Boutzikas, 2000). The product was also focused on increasing the variety of Coca-Cola products as well as getting precise and instantaneous response with regards to customer preferences. It came in to the US market in 1982 as the first soft drink to use the Coca-Cola trademark since 1886 (Vrontis & Sharp, 2003). In the design thinking for the development of Diet Coke, everyone was considered as part of the whole process. According to (Brian, 2010), success is not only accomplished through combining the managers and the subordinates together, also requires people who are creative and good designers who are motivated by business matters. The Diet Coke project focused on promoting a common attitude with regards to inventiveness in the factory and to bring in external desires such as taste, fashion, music, photography and other things that could help in promoting creativity in the workplace. Design thinking requires a conducive environment for people to feel free to think and utilize their full potential, which results in an amalgamation of different characteristics that the new product will serve (Badke-Schaub et al. 2010). Free collaboration between the various departments in the company enhanced the development and marketing of Diet Coke in 1982 emerging as the bestselling low calorie beverage in the US within a very short period. According to Vrontis & Sharp (2003), free collaboration between the skill sets in the development of Diet Coke was enhanced by allowing each player in the project team to act out of free will to accomplish a common objective. The skill sets involved included strategy and design. Despite being in a different career path, Diet Coke project team participated equally in the project. Each of the components meant a lot in the success of product competitiveness (Boutzikas, 2000). Research and development have significantly contribu ted to innovativeness that has helped Coca-Cola to maintain global competitiveness. Diet Coke was developed in a design thinking approach that linked the global research and development centers to the company’s External Technology Assessment and Acquisition hubs that play an important role of enhancing the link between the company, its associates, industrialists, technological innovators and academics (Isdell & Beasley,
Sales Force Compensation Research Paper Example | Topics and Well Written Essays - 1250 words
Sales Force Compensation - Research Paper Example ch is to accelerate desired behaviors in the entire workforce along with the reinforcement of the overall business strategy that will boost the firm’s performance (Mia & Evans, 2007). Unilever ensures that its total rewards program is supportive to achieve the desired targets of the company and the Human Resource (HR) professionals of the company have ensured that it possesses six features that are vital for the effectiveness of this program (WorldatWork, 2007). The main features of the total rewards approach are as follows: 1. Compensation – It is the most important part of the entire program as it is the basic pay structure that comprises of both fixed and variable pays along with the long-term and short-term incentives. The fixed amount is the base salary which remains constant for every salesperson and the variable pay is dependent on the method used i.e. commission, pay-for-performance, piece-rate pay, time-rate pay and others. The other incentives comprise of bonuses, profit-sharing, ownership share and etc. 3. Benefits – These are the factors that the employees are looking for in their jobs in addition to the monetary payment that they receive such as medical benefits, life insurance benefits, social security, unemployment and etc. These other benefits are valued highly by the employees and at times employees may not opt for jobs that do not provide such benefits. 4. Rewards and Recognition – When employees achieve something highly desirable or challenging, they need to be shown the appreciation either by giving them rewards in the form of bonuses, profit sharing, share ownership or announcing the success within the organization to declare the person’s valuable contribution in the company. 5. Work-life balance – The employees have to be provided support in maintaining adequate balance between the work, personal life and community responsibilities. They can be provided with financial support, paid and unpaid vacations, caring for dependents
Thursday, October 17, 2019
French speaking canadians Research Paper Example | Topics and Well Written Essays - 1000 words
French speaking canadians - Research Paper Example Demographic Facts: French-speaking Canadians have different cultures, religious beliefs and cultures. These differences existed since the occupation of Canada by the French. Concerning first language, 59% of all Canadians confirm English as the preferred, with 23% reporting French, 2.9%, Chinese, 1.6% Italian, 1.5% German and 18% Other. This figure demonstrates a survey based on Canada's 2001 national census. Among ethnic minorities in Quebec, 6% of Quebecans are South Asian, 3% Black, 1.5% Aboriginal Indian. Quebec contains ten Native Indian tribes: Atikamekw, Crees, Hurons-Wendat, Maliseet, Micmacs, Mohawks, Innus, Inuits and Naskapis (Indian and Northern Affairs). They are counted as visible minorities. Based on the 2001 census, about one million Canadians and Canadian residents are Native Indians with approximately 100,000 dwelling in Quebec. Regarding religion, Quebec has a religious composition of 85% who profess Catholicism, 6% other Christian denomination, 1% Jewish, 1% Musli m and 6% no religion or Atheist (Stats and Facts). Language Figures: 80% of Canadians agree that Canadian residents and citizens should have service available in the language of their choosing. The Centre for Research and Information on Canada (CRIC) reveals that a greater portion of the French-speaking minority are more open to learning English or another language than the English-speakers. 24.1% of Canada is French-speaking, while 74.5% are English-speaking. Among French speakers, 43.4% also know English well. On the other hand, only 9% of English-speaking Canadians have a command of French (Office of the Commissioner). Political Situation The government system of Quebec is a pattern from the French, having a Parliament or Assemblee Nationale (National Assembly). Quebec established its own provincial government which makes laws, organizes, sets up institutions and manages several ministerial departments. The French Canadian government of Quebec elects its own Prime Min ister and assembles a Cabinet or Conseil Executif (Government of Canada Policy Research). Cabinet ministers are appointed to perform duties. Jean Charest is the current Prime Minister or Premier. Although granted powers of autonomy, the Quebec government is subject to the British North America Act signed in 1867 and updated to the Canada Act of 1982. The Bloc Quebecois (Quebec block) is the political party connected to Quebec and represents Quebec's interests before the Canadian Parliament General Assembly (Quebec Portal). This party is a minority, however it is an important voice for French-speaking Canadians to be recognized in a predominantly English country. Also, the Quebec block also has a vision to make Quebec an independent nation since it always sends a separate delegation to international political conferences ("Bloc Quebecois"). This independence voice which continues to lobby for Quebec sovereignty proves that English and French ties within Canada are tenuous and fragile . Linguistic Overview Quebec put into effect the Charter of the French Language or La charte de la langue francaise which made French the official language and empowered French-speaking Canadians through this law with the right to speak their native tongue in business and social affairs. The conflict between French-speaking Canadians and English-speaking
Globalization Essay Example | Topics and Well Written Essays - 1500 words - 7
Globalization - Essay Example It has been argued that everything that man does and lives for in this world is all rounded to IT. In his essay â€Å"Civilization and its discontents†Sigmund Freud affirms this by reckoning that â€Å"it is simply the pleasure principle which draws up the program of life’s purpose.†A four hour track of my communications and interactions with technology As stated in the introduction above, technology is almost inevitable in our day to day activities. The following table is a distribution of my activities from the time I wake up in the morning to noon. Both the four hours are spent within the world of Information and Technology. Time Activity 8.00 - 8.30 AM Respond to Emails 8.30 - 9.00 AM Watch the morning news while taking breakfast 9.00 - 10.00 AM Attend the gym on my TV via recorded instructions 10.00 – 12.00 PM Went to the studio to record my demo. My daily activities start from eight in the morning as I sleep late from my night shift job. My first i nteraction with technology involves reading and responding to E-mails. This activity takes place between 8.00 AM to 8.30 PM. Being an online student, my lecturers send me reading materials and assignments online. This has made it possible for me to communicate with my lecturer at school and deliver my homework on time. Also, I use the internet to communicate with my fellow students and share information. If possible, we hold a group discussion via Skype every Wednesday. On my side, I can say that the availability of Information Technology has made it possible for easy conveyance of information. My next thirty minutes of the hour are spent taking breakfast while watching the morning news. After breakfast, I go to the gym on my television for one hour from 9.00 AM to 10.00AM. Since I do not have enough time to visit the gym in my locality, I use recorded instructions stored in a compact disc (DVD). This has helped me a lot in keeping in shape even regardless of my tight schedule. Agai n, this makes inevitable for me not to use Information Technology in my life. My next two hours (10.00 AM to 12.00 PM) of the morning are spent in the studio. This is where I go to do reviews and recordings of my upcoming school project. The presentation is supposed to be done in the next week, so I have to be well prepared and ready for the presentation. According to my own life experiences and requirements, I feel that I cannot survive without technology. This is because technology is the backbone of modern communication and makes our day to day operations much easier. Part two Nowadays to stay away from technology has become a very hard thing to do, almost impossible to do. Coincidentally, just a week ago, me and my colleagues were trying to evaluate how it could be to live a world with no technology. We all came to the conclusion that in the world of today it’s impossible to separate technology from our lives. However, we also noted that there are some instances where we can operate efficiently without technology. Following the discussion with my peers, I decided to put myself in to test by staying away from technology for one hour. This one hour was during my lunch time break. As usual, during my lunch hour break, I attended a prayer session at the prayer hall right next to my school.
Wednesday, October 16, 2019
French speaking canadians Research Paper Example | Topics and Well Written Essays - 1000 words
French speaking canadians - Research Paper Example Demographic Facts: French-speaking Canadians have different cultures, religious beliefs and cultures. These differences existed since the occupation of Canada by the French. Concerning first language, 59% of all Canadians confirm English as the preferred, with 23% reporting French, 2.9%, Chinese, 1.6% Italian, 1.5% German and 18% Other. This figure demonstrates a survey based on Canada's 2001 national census. Among ethnic minorities in Quebec, 6% of Quebecans are South Asian, 3% Black, 1.5% Aboriginal Indian. Quebec contains ten Native Indian tribes: Atikamekw, Crees, Hurons-Wendat, Maliseet, Micmacs, Mohawks, Innus, Inuits and Naskapis (Indian and Northern Affairs). They are counted as visible minorities. Based on the 2001 census, about one million Canadians and Canadian residents are Native Indians with approximately 100,000 dwelling in Quebec. Regarding religion, Quebec has a religious composition of 85% who profess Catholicism, 6% other Christian denomination, 1% Jewish, 1% Musli m and 6% no religion or Atheist (Stats and Facts). Language Figures: 80% of Canadians agree that Canadian residents and citizens should have service available in the language of their choosing. The Centre for Research and Information on Canada (CRIC) reveals that a greater portion of the French-speaking minority are more open to learning English or another language than the English-speakers. 24.1% of Canada is French-speaking, while 74.5% are English-speaking. Among French speakers, 43.4% also know English well. On the other hand, only 9% of English-speaking Canadians have a command of French (Office of the Commissioner). Political Situation The government system of Quebec is a pattern from the French, having a Parliament or Assemblee Nationale (National Assembly). Quebec established its own provincial government which makes laws, organizes, sets up institutions and manages several ministerial departments. The French Canadian government of Quebec elects its own Prime Min ister and assembles a Cabinet or Conseil Executif (Government of Canada Policy Research). Cabinet ministers are appointed to perform duties. Jean Charest is the current Prime Minister or Premier. Although granted powers of autonomy, the Quebec government is subject to the British North America Act signed in 1867 and updated to the Canada Act of 1982. The Bloc Quebecois (Quebec block) is the political party connected to Quebec and represents Quebec's interests before the Canadian Parliament General Assembly (Quebec Portal). This party is a minority, however it is an important voice for French-speaking Canadians to be recognized in a predominantly English country. Also, the Quebec block also has a vision to make Quebec an independent nation since it always sends a separate delegation to international political conferences ("Bloc Quebecois"). This independence voice which continues to lobby for Quebec sovereignty proves that English and French ties within Canada are tenuous and fragile . Linguistic Overview Quebec put into effect the Charter of the French Language or La charte de la langue francaise which made French the official language and empowered French-speaking Canadians through this law with the right to speak their native tongue in business and social affairs. The conflict between French-speaking Canadians and English-speaking
Tuesday, October 15, 2019
Introduction to Law and Economics Essay Example | Topics and Well Written Essays - 1000 words
Introduction to Law and Economics - Essay Example In the light of this fact, Jennifer John-Yar Bukrs’ critique of health care funding and the notions of the privatization of health care assume a whole new meaning in the sense that even while affiliating to the provisions of the Canada Health Act 1984, it is viable and possible to make the system more efficient and equitable by resorting to an affordable and efficient privatization of the delivery of the health care services, thereby sparing resources that could be spent on other social imperatives like education and infrastructure. The way the Canada’s health care system is burgeoning, it is bound to take a toll on the government spending on other social welfare programs (Armstrong & Armstrong, 2008). The rate at which health care costs are augmenting, it is getting quite evident that the territories and the provinces will need to allocate a significant portion of the budgets to healthcare, to the detriment of other areas like infrastructure, education and social welfa re. If one considers a 25 year horizon, the Canadian healthcare system is simply not sustainable unless a significant portion of the healthcare delivery is privatized to make the system more efficient (Armstrong & Armstrong, 2008). When it comes to the standards of health care, Canada tends to stand amongst some of the top nations of the world. Yet, equity in healthcare is an issue that is gaining marked relevance in the current debates on health care. The high standards of health care that are extended by the Canadian health care are not accessible to all sections of the Canadian society. Though there are scarce financial barriers to health care in Canada, there do exist cultural and language barriers to health care in the nation (Armstrong & Armstrong, 2008). Thereby if the healthcare system in a nation is not able to facilitate an equitable access, this further augments the social barriers. In that context, the privatization of some specific aspects of the healthcare will readily help ameliorate the inequities existing in the health care system. Irrespective of the inefficiencies creeping into the health care system the salient aspect of the Canadian health care that makes it stand high above many other nations is the fact that Canada tends to view access to healthcare as a right and not a commodity (Armstrong & Armstrong, 2008). However the irony is that the right to health care is becoming such a gargantuan onus that it is impinging on the extension and provision of many other rights like education and social welfare. Thereby a partial and efficiency oriented privatization of the delivery if not funding of the health care services could act as a viable way to divert more resources to other social imperatives. The nature of the health care in Canada is to a large extent imminent on the criterion resorted to for determining efficiency. However, in a pragmatic context the efficiency in health care ought to be determined on the basis of the amount of resource s and funding dedicated to the cause of healthcare to the quantum of services accrued and the volume of improvements facilitated in the health care system. In that context efficiency needs to be the determining factor in deciding as to the aspects of the heath
Professional Growth Essay Example for Free
Professional Growth Essay Developing Ethical Practice Part I            In any industry, business or work, morality is a sensitive issue that needs to be personally and professionally addressed. Individuals have moral convictions as much as companies have their moral values where usually their corporate culture is based. Thus, t is important for companies to look at their moral background as this will influence the moral values of their employees. Equally, employees should share the right moral values for their company and colleagues.            Yet where before professional development revolved around trainings and educational achievements for a person to be able to propel forward in his career, today professional development embodies different aspects of growth. Apart from training, professional development now requires goal setting, research, action plans, improvements, and a never-ending learning process. Each one is a pre-requisite of the other to qualify that a person is really growing professionally and developing in his chosen industry. Moral values are integral aspects of this. (Litke, 1996) Before, planning is a job for firm administrators. They dictate where the company is going, and where the people in it go as well. This exemplifies how the values of a company help shape the individual values of the employees. This has widely changed. Effective planning is now a personal decision of the employees. It is now their prerogative. Thus, moral values have now become an individual choice as well. In effect, these individual ethics make up the ethics in which the company dwells in. (Rennekamp, nd) Education            My educations influenced my ethical upbringing in a variety of ways. Throughout my school years, I had my share of challenges on my moral and ethical values. Specifically, interaction with other students tested my ability to uphold my ethical beliefs. While other students indulge in what can be considered forms of cheating, speaking ill about others, and the likes, I tried my best to avoid doing such. It is undeniable that it is not only once when I experienced such occurrences. There were also times when I failed fighting these temptations. Yet most importantly, those experiences taught me the value of friendship and camaraderieâ€â€when it is right and wrong, honesty, dignity, and strength of values.            Education has been a big part of my ethical development. My formal education and training where starting points on the way I performed and moved through my career. I received my professional certification upon passing the licensure examination of Canada in 1991, the same year after receiving my diploma in Associate Arts in Nursing. Also in the same year I was employed as a clinical nurse for the medical respiratory-cardiac unit of a hospital until 1994. After this assignment I received a position as a critical care nurse in an intensive care unit. Until now, I have been handling this type of job for intensive care units while also holding a position as an e-Nurse. All these roles challenge my morality every day. All of these also create new ethical principles to live by. Yet school was also the one who started on building the foundation for good moral values. Teachers and instructors as well as inspiring mentors who exhibit impressive values and proper ethics in their work and in their classes are the forefront ways in which students like me learned good values. I believe that if students did not learn, then the teachers did not teach. If teachers are able to encourage their students to do and say the right things through deliberate didactic teaching and through practice and good example, then students will have a good moral foundation that they will carry on at work. Luckily, my educational experience provided me this. Work environment At work, moral values are continually put to a test as well. Colleagues who are practicing unethical decisions at work are rampant. Patients and clients may also encourage unethical practices if its end favors them. At these times, the ethics I learned from school, from mentors, and from my colleagues during the times that I was still in school teaches the right thing to do. It takes analysis to decide how to go about the situation, but the bedrock values one learns will always reign. In the few instances when temptation to do the immoral and unethical was too strong, the inspiration of ethical people at work also helps. When there are people in my side approving of the right action that I want to take, it is easier to choose what is right from wrong. In the same way, when more people choose what is wrong, it is harder to indulge on what is right. It takes rooted values to fight these temptations.            As a nurse, though, it is easy to choose the ethical. Varcoe et al. explains that because nurses are moral agents, their practice of ethics and values become more important than with other professions. (Module 4A, page 7) When a nurse knows this, it is harder for him to choose things that are contrary to what values dictate. Being ethical is always the thing to do. This expectation on me as a nurse created a culture of moral, ethical, and virtue-driven focus. Thus, I have instilled in me a deep understanding of the values I have to undertake in my role as a nurse and in setting my priorities in and out of my profession. This created an identity that is unique to me, brought about by the many influences that I receive in my practice. Doane proves this. He states that identity emerges from a series of social relations. Thus, people learn their values by listening or telling stories on how one has been moral or immoral in his actions. (Module 4A, page 8, 10) Doanne states that nurses are relational and narrative beings. Thus, nurses often learn from other people and from outside sources such as literature. He suggests that nurses should pay attention to the relationships that they maintain, the conflicts that they encounter, the feelings that they develop towards every event that they go into, and the values that they engage or disengage in. In their way they develop their role as nurses and become ready for bigger challenges in their practice. They are also encouraged to narrate their experiences to others as it will bring them forward as moral agents. (Module 4A, page 12) I have proven these true. In fact, many of my values which I learned from work were based on the ethical principles of other people. They were mentors, colleagues, and patients who have shared their stories on how they fought the unethical and upheld their principles. As much as they inspired me and my other colleagues, they also strengthened the values that we already learned in school. They gave the reassurance that doing the right thing is the right thing. Self-reflection Maintaining good values was also brought about by reflection. Just the same, self-awareness and self-definition became possible through reflection. Reflecting on everyday activities at work are good indications of one’s work values and attitudes. It will also help if a person will be able to watch or listen to recordings of own work performance which will harness an identification of faultsâ€â€of strong and weak pointsâ€â€where improvements will be available. This is also how I was able to gauge my performance at work and how I enhanced my skills. (Continuous assessment and professional growth, nd) According to Rennekamp (nd), professional development has several stages. In all these stages there are values inherent to an employee. There is the entry stage, the period when the employee is new to his industry and is still developing the faculties that he needs to sharpen and use in his job. Much of the ethics in this stage come from the school and the family. The second stage is the colleague stage. This is the point when the entry-level employee has mastered his surroundings and the scope of his job. At this stage the employee is an active part of the problem-solving team and no longer the passive listener or follower. He has also found his way around several ethical standards in the company which he may have adapted. (Rennekamp, nd)            After the colleague stage is the counselor role. Here, the employee takes on a new role as a mentor to others. Leadership roles are prevalent at this stage. Apart from their regular assignments, employees in the counselor stage may take on additional tasks in leading others. They are now sharing their values to others. (Rennekamp, nd)            Finally, there is the advisor stage. In this stage the employee is no longer just an employee but an essential part in strategic planning of organizations. The employee in the advisor stage is more influential and is now a holder of more responsibilities. He also sets standards of practice rather than just encouraging others to do them. (Rennekamp, nd).            Currently, I would presume that I am in the counselor role. I have mastered my job as a critical care nurse and have created networks. I have also established myself as a nurse and have been helping others achieve as well. However, I am in the colleague stage of my e-Nursing and nursing informatics career. I have just entered this role, but I now have taken leadership roles. Despite this difference in my stages in the two job matrices that I am in, I am in the counsellor stage of my moral and ethical life at work. I learn principles every day and teach them as much to others. Conclusion            There are many factors in which ones moral values are founded. Doane claims that moral identity comes from layers of influences, including the self, others, and the culture or environment in which one is in. Socialization empowers morals and ethics as much as they may disempower them. It is important for a person to have the freedom to choose how he wants to decide about a situation. Ethics cannot be practiced by mechanically teaching employees how to act, speak, or think. It takes proper integration of ethical principles and living by example to enable ethical values to be learned. (Module 4A, page 10)            Overall, ethics is an important part of work in any industry. Where there is no ethics, proper social relations is impossible. It is inevitable to be in situations calling for the unethical practices to be made. However, if the ethical is feasible, then it shall be made. Part II            Ethics is often tested at work. There was a time when a patient who was terminally ill and was diagnosed to have just several days more to live consulted me if she should seek medical intervention for giving her earlier death. She was not in any pain only because she was practically living on pain killers. Despite her medical insurance, she also cannot sustain the monetary requirements of her illness.            The family feels otherwise. They know that every centavo that they are spending is worth it. They are confident that she will survive. She has not told them about her thoughts.            I am personally against euthanasia. Even though there are instances and occasions when it is needed, I prefer the natural way for death. It was painful to hear a patient decide that way. It was not surprising, though. Before the conversation, she has always been complaining about her medicines, her family, her illness, her life, and her finances. She was sharing that her family wants her gone. She wanted to end the pain and the pain killers. I was not able to help but share this conviction with my patient. I told her that first, she is not in real pain and that even though her pain is only subsided because of pain killers, it should give her hopes of living; secondly, I shared her several things about life that can encourage her to go on. I told her, despite the onset of her disbelief, that there is a right time for everything. I left her room, and I know that she is dismayed.            The patient lived for almost another year. She even managed to be discharged from the hospital. After our conversation, the topic was never raised again. The family never knew about that conversation, nor did the other nurses I was working with. Yet I felt that the attending physician had to know, and so I told him, and to my relief he shared my convictions. He likewise helped the patient recover from the psychological turmoil that was pushing her to the edge. In the end, the patient proved herself wrong. Becoming a moral agent            The patient’s story impacted my values a lot. When I heard that she died, I felt sad but victorious that I did what I and the physician thought was the right thing. I became a catalyst of her change of mind and heart. I knew I did the right thing because she outlived the deadline that was given to her life by the doctors. Whether she realized that we made the right thing or not did not matter anymore. The heart of the matter is that I was able to win over this morally distressing situation and get out of it the right way.            I was a moral agent, and my moral agency stressed on me that the right thing to do is allow her to live some more. It was my duty to prolong others’ life as much as I could. It would have been an exactly different feeling if I decided otherwise, against my moral principles. Nursing, I subscribe, is a job that entails moral responsibilities. Lessons learned After this situation, I became extra sensitive to the psychological and emotional needs of the patients especially those with terminal cases. I read about positive psychology and shared my learning to other nurses. I was also able to magnify cues that may lead to the same situation as well. When I identify them, such as when the patient is verbalizing thoughts that the family wants her gone or that she should not be living anymore, I try to console her and share my thoughts on life and her health. There are times when the patient will lash out on me with disagreement, but this does not make me bend my convictions. I stayed on believing, because of that patient who survived, that when I make the right choices the right things will happen. In the process, my ethics and morality is also nurtured. Raines assert that there are four antecedents to the occurrence of a moral agency. First is the modeling. In the situation, the patient showed signs of discontent and giving up. She was practically moving away from all other choices but death. Secondly there is the coming of the ethical dilemma. This was when the patient verbalized what she really wanted, which was to cheat on death by ending it earlier. The third stage, the alternatives, caught me in the situation. I was torn between the choice of the patient and my personal ethics; my beliefs or the patient’s beliefs. (Module 4A, page 15) Lastly, my decision was based on information. I gathered all the facts that I have instilled in me to be able to encourage the patient to live longer and have hope. I believe that all these four antecedents take integral roles in accomplishing an act of moral agency. A moral agent cannot be so if there is no ethical dilemma at hand, posed by modeling of the impending dilemma. Alternatives and information, likewise enabled the solution of the dilemma, thus were equally important. (Module 4A, page 15) It is likewise important to have alternatives. Raines assert that nurses should consider that there are always alternatives to a situation. This will put them off the pressure to being gullible followers of a single choice which may not be right. In doing so, ethical values may be put in jeopardy. Gathering and giving information, as well, is important. (Module 4A, page 15) Other factors Communication is another important skill in this. I should still try to learn more about communication processes and skills. Growth can be enhanced by being updated with new policies and guidelines in the skills being developed and the work itself. (Continuous assessment and professional growth, nd) I can do this by attending trainings about effective communication skills, effective listening, and customer support. This does not only benefit my communication with patients and their caregivers, it will also give me the ability to communicate with the other members of my team more effectively which in effect will give me more chances to deliver better and ethics-based patient care in behalf of the company, my team, and myself.            Ethics and values should be part of the highly complex goal-setting strategy of a person. They are as important as any other aims. Interestingly, Cooper (nd) states that 87% of people do not have goals. These people were found to have difficulties coping with the demands of their jobs. They also found it difficult to excel in their fields. In the contrary, 3% of people have clearly defined goals which are written down. These people were found to be achievers, accomplishing their goals and developing in their careers at 50 to 100 percent of the time. While it is not a requirement, employees should write down their ethical and moral resolutions and read them a couple of times periodically. This will instill in them these resolutions. Through all this process of planning, Rennekamp (nd) instills that flexibility is an important element. While being focused on goals and achievements is important, preparations for unexpected events should be considered. In my personal practice, for instance, I usually encounter many dilemmas that challenge my values. It is hard to please everybody, and the moral thing is not always the good thing to do. There will be times when the unethical may bring the good for the more number of people, and it can be sometimes the right choice. References BCIT Document, Specialty Nursing. 2007. Developing ethical practice. Module 4A.  BCIT Document, Specialty Nursing. 2007. Developing ethical practice. Module 5.  Continuous assessment and professional growth. nd. Retrieved November 4, 2007, from http://www.wested.org/online_pubs/Chapter6.Carlson-Final-Pdf-4.pdf Cooper, T. nd. An action plan for growth and success. Retrieved November 4, 2007, from http://teachersnetwork.org/NTNY/nychelp/Professional_Development/growth.htm Litke, C. 1996. Professional growth in changing times: challenges and choices. Retrieved November 4, 2007, from http://www.ucalgary.ca/~cll/resources/litke.html Rennekamp, R. nd. Professional growth: a guide for professional development. Retrieved November 4, 2007, from http://www.ca.uky.edu/agpsd/stages.htm
Sunday, October 13, 2019
Schottky Diode Lab Report
Schottky Diode Lab Report INTRODUCTION A Schottky diode is the common name for a metal-semiconductor junction, it is the work function between the semiconductor and metal that determines whether the junction is ohmic or rectifying [1]. This lab will focus on the fabrication of a Schottky diode and the characteristics they possess. In principle, Schottky diodes are rectifying as the current can only flow one way. They can also handle high frequencies and have lower power loss which makes them ideal for many applications [2]. These include being extensively used in power electronics, general purpose rectifiers and due to its non-linear I-V curves, it is able to be used as a varistor which in turn can be used for voltage suppression [2]. Also there is a low capacitance of the device which makes it more ideal than alternative diodes. OVERVIEW OF THEORY An Ohmic contact is needed on the bottom part of the sample as without this, any measurements taken would create a very high resistance as the semiconductor and the metal probe used to measure would create two diodes facing each other, therefore no current could flow. This is overcome by diffusing indium and germanium onto the semiconductor wafer. Gold is also used to prevent any oxidisation on the sample. The wafer is firstly placed into the tube furnace with the gold, indium and germanium on it then heated at 420 °C for 90 seconds. This is to enable quantum tunnelling so there is little resistance and only the semiconductor and top metal are measured. Figure 1 shows the energy band diagram of a metal-semiconductor junction, which is rectifying as the work function of semiconductor is higher than that of the metal. Figure two is the Schottky diode characteristics and when compared to figure 3, the PN diode characteristics, it shows that the turn on point is lower in the Schottky diode, which means less power is needed to operate, however there is a higher leakage current in reverse bias. DEVICE FABRICATION When working with such easily influenced devices, safety must be upheld at every milestone. This is first enforced by the dress code that is required in the laboratory. Each person must wear an overcoat, safety glasses, gloves, overshoes and a hair net. Due to e ven the smallest particles being able to affect each sample, the dress code is necessary to ensure that very little dust gets into the clean room. Also, there are many different chemicals in the room therefore more precautions are needed when working with them. All guidelines set out by the Control of Substances Hazardous to Health (COSHH) regulations must be vigorously followed. Using these guidelines, all chemicals must be used inside a fume cupboard as any spillages will be contained and the fumes can be collected. There are also hot plates and other specialised equipment that should be handled with care to ensure no damage comes to either the user or the machine itself. The cleanroom is comprised of 3 different areas. The first is where the entrants of the cleanroom put the safety equipment on, the second is the main laboratory area and the final is the yellow room. Each room is connected to the next with interlocking doors that only open when all others are closed. This is because each has a different pressure level due to the need of having to keep as little dust in the main room to stop the contamination of samples. The high pressure level in the main room help to filter out any unwanted particles in the room. The air flow is also monitored to ensure that if there is a drop in pressure, the right actions can be taken to rectify any issues. The yellow room has special lighting due to the sensitivity of the devices that will be later described, however the main difference is that both red and blue colours have been taken out as the devices are easily affected by UV lights. The clean room being used for this experiment is classified as Class 6, this refers to the particle size compared to the maximum particle density. Once all safety aspects have been covered, the process to create the device can begin. The first step is cleaving. This is where the wafer is cut into small sample sizes, usually 3x3mm, as the wafer is very expensive and only a small amounted is needed to complete the experiment. A special machine can be used to perform this however it is also achievable by hand. When the sample has been cut to the necessary size, it is essential that a three stage solvent cleaning method is used. This is to ensure that there is little to no dust on the sample. To complete the three stages, the sample must first be placed into a beaker of N-Butyl Acetate (NBA) that has been heated on a hotplate. Once it has been in the beaker for a short amount of time it must be removed and then cleaned with a cotton swab that has also been dipped in the NBA. This is done by rolling the swab forward whilst pulling back so that as many particles as possible are collected. The sample is the turned 90 ° and swabbed again to collect any particles that may have been missed. This process is again completed but with the sample being dipped in Acetone and then Isopropyl Alcohol to complete the three stage cleaning. After this has happened, the sample is then dried with Nitrogen gas. Due to the small size of the sample, it is much easier to handle on a larger material, such as a glass slide. This is done by heating the slide on a hot plate then melting wax onto it then placing the sample on that. This is then left to cool and will now be ready for the next stage. The next stage is photolithography. This is required to put a pattern onto the sample so that testing of the device can happen and is exclusively completed in the yellow room. As mentioned earlier, the stages throughout this part will mean that the sample will be affected by UV lights so it is necessary to complete this in the designated room. Firstly, the sample is placed on a hot plate for one minute. Then it is placed onto the spinner and spun at 4000rpm for 30 seconds and dried with nitrogen gas. Now a few drops of photoresist are added, this is the solution our sample will be printed with. Again the sample is placed in the spinner 30 seconds and then soft baked on a hot plate for exactly 1 minute. If the sample is baked for too short, the sample will stick to the machine used in the next part and if baked for too long the sample may become damaged. Once the sample is completely dry, it is placed into the mask aligner. Each corner is lined up using the microscope and the camera s o that a complete pattern is across the sample. Once completed, the machine is set for 6 seconds and exposes the sample to UV light, the time needed varies with different materials. The sample is then washed in a beaker of developer solution for exactly one minute as again if the time is not strictly adhered to, it can have adverse effects on the sample. Finally it is washed in deionised water and dried with nitrogen gas. Now the sample has the same pattern which was imprinted from the mask aligner as the photoresist has been taken away from the parts that are needed. Now metallisation must happen as the sample needs a metal layer placed onto it. This is completed by placing the sample in a vacuum chamber and placing a small amount of aluminium inside a tungsten coil. Tungsten is used as the process involves heating the chamber to a point where the aluminium will evaporate but the other materials will not. As the chamber heats, the aluminium creates a thin layer across all of the inside of the chamber, this layer is approximately 0.2ÃŽ ¼m which can be calculated by knowing the amount of aluminium used. As the chamber is a vacuum, there will be no chance of an oxide layer being created which would ruin the sample. Using the vacuum also means that less pressure is needed and that a lower temperature can be used. Due to the evaporation covering the entire surface of the sample, the Lift-off process is needed to remove any parts of the metal that is not needed. The photoresist has protected some parts of the semiconductor from the metal and this needs to be removed to leave the parts where there is a direct contact between the metal and semiconductor. This is done by placing the sample in a beaker of acetone and syringing the sample until the photoresist, and the metal on it, is removed. This process is usually quite quick but can take anywhere up to 20 minutes. The final stage before the sample is ready for experimental observation is to remove the sample from the glass slide. This is completed by heating the sample on a hot plate until the wax has melted. Once this happens the sample is then cleaned with the same three stage solvent cleaning method earlier describe to remove any remaining wax. Finally it should be dried with nitrogen gas, with care taken as the sample could be blown away due to it not being on the glass slide. Once the all stages have been completed the sample is ready for analysis at the probe station. DEVICE CHARACTERISATION Now the slide is ready, the first test can commence. The sample is placed in the probe station and a Source measurement unit (SMU) is connected to the probe station and a computer so the results can be recorded. As the SMU acts as both the source and meter, this is connected to one probe whilst the base is connected to the other. Now the probe is carefully aligned onto one of the small circles that has been created on the sample, with great care being taken due to the sample only having a very thin layer which is easily penetrable. Next, a voltage sweep is created from -3V to 3V with a low current limit so ensure the device is not broken. Once the data has been recorded the probe is moved onto a different circle and the process is repeated. The behaviour of the Schottky diode can be modelled by the following equation: If the gradient of the voltage versus Log(J) is taken, the equation can be rearranged to find n. n is the factor that is used to determine the non-ideality of the diode. The values for the current density and n can be found in table 1. The next experiment is to measure Capacitance verses Voltage. The measurements will be taken in a similar way to the IV measurements however, a LCR meter will be used instead. This is due to the LCR being able to measure capacitance and phase angle. For these measurements, the sweep will start at 0 and be reduced until the phase angle is roughly 75 °. This is due to the need of being in reverse bias. The following formula can be used to find the dopant density of the semiconductor. The dopant density of the sample was found to be ***. The voltage barrier of each diode can be found by taking the gradient of the graphs. DISCUSSION AND CONCLUSIONS Reviewing the IV graphs it is clear that as the current increases, the linearity of the current density starts to become unstable. This can be explained due to the possibility of defects in the sample. In most industry practices, technicians are not present during the manufacturing fabrication stage and is solely completed by machines. Even though great care has been taken to ensure that the samples used in this exercise have been unaffected by unwanted particles, there is clearly still evidence of impurities throughout the sample. When the data from the CV graphs is reviewed, the observation that as the diameter of each diode increases, the barriers height decreases can be made. Having a higher barrier height is important as this will create a rectifying contact which is beneficial as it only lets the current flow one way. Therefore the conclusion can be made that having diodes with lower diameters have more advantages when creating Schottky diodes. This lab has demonstrated how a Schottky diode has been made and what the different characterises are. Great care has been taken to ensure little impurities affect the sample however there is still room for improvement and shows the essential need to uphold the safety requirements. Due to the low power needed and the fast switching abilities Schottky diodes are able to be used much more universally than standard PN diodes.
Saturday, October 12, 2019
The Age of the Global Interactive Agency Essay -- Business, Technology
It was only a matter of time before the fledgling web design firms and online advertising agencies that were spawned in the late 1990s grew and coalesced into mature national companies. Now, these companies have grown too large for a single country and the age of the global interactive agency is upon us. Led by companies such as 7 Strategy, a combination of design, e-commerce, database management and a host of other marketing and technical skills are combined under one roof to provide companies from around the world with multi-national exposure on the Internet. In a unique twist, 7 Strategy has several main offices. One is dedicated to Europe, one to the Far East and one each for the Eastern and Western halves of the United States. While each office is responsible for a certain section of the world, all of their clients have access to the full breadth and range of 7 Strategy’s marketing experience and technical expertise. When asked about their success, Director of Client Services, Chase Welles, states, matter-of-factly, â€Å"It’s our ability to integrate a uniform, company-wide, back-end database and e-commerce platform with various front end designs customized to regional marketplaces that differentiates us from less well-diversified interactive organizations.†He then pauses to take a breath. This statement is rather sweeping and encompasses quite a broad swathe of technological know how and marketing expertise. Indeed, these abilities that do not seem to be in short supply at 7 Strategy. Founded in 2001, this company has never been a boutique design firm. Instead, they have focused on offering their business clients a full range of interactive marketing products that can achieve real and measurable business growth. Chief ... ...e implementation of 7 Strategy as the company has experienced significant annual growth since its inception. 7 strategy has engineered some remarkable success stories throughout its history. They have created search engine optimizations that have produced results on the first page of the Google search engine. They have also crafted award winning website designs for clients in North America, Europe and Asia. Despite these successes, the management and team at 7 Strategy would argue that, most importantly, they have delivered significant and measurable increases in the business metrics that are most important to their clients. In short, years of focused research and practical strategy testing are combined by 7 Strategy with extremely talented and innovative designers and engineers to produce highly functional and exceptionally attractive interactive experiences.
Friday, October 11, 2019
Hypertension Causes And Treatments Health And Social Care Essay
The most common medical status and taking cause of decease in Ireland today is Hypertension, accounting for about 1/3 of the entire figure of deceases and killing about 10,000 people each twelvemonth. Hypertension or high blood force per unit area is where the force of the blood against the arterial walls as it circles the organic structure is more forceful than it should be. It is the chief cause of decease in Ireland due to the fact that it is a status that normally gives no symptoms, and goes unnoticed unless it is checked on a regular basis or when a wellness job arises. It is the deficiency of symptoms that gives the status its other name The Silent Killer. To look into entire blood force per unit area a measuring of both systolic and diastolic force per unit area must be taken. Systolic force per unit area measures the blood force per unit area while the bosom beats and diastolic force per unit area measures the blood force per unit area while the bosom rests. Normal blood forc e per unit area is considered to be 120/80 mmHg, 120 being the measuring of systolic end product and 80 being measuring of the diastolic end product. Today, there are 4 classs of blood force per unit area ; normal, pre-hypertension, high blood pressure stageI and high blood pressure stageII. Normal blood force per unit area as stated antecedently is 120/80, pre-hypertension is considered to be between 121-139 systolic and 80-89 diastolic while both phases of high blood pressure are 140 systolic or higher with 90 diastolic or higher.blood-pressure.gifThe statusWith Hypertension, as stated antecedently both the systolic and diastolic may be inveterate higher than 140/90mmHg or merely one of the measurings may be inveterate higher than the normal figure. Hypertension is split into 2 different blood force per unit area classs ; high blood pressure phase I and high blood pressure phase II. Phase I flatly has a systolic of between 140 and 159 with a diastolic of 90 to 99 while phase II is marked by a systolic reading of 160 or higher with a diastolic of 100 or more. There are 2 types of high blood pressure, the first is called indispensable high blood pressure and the second is called secondary high blood pressure. Essential or primary high blood pressure is high blood force per unit area with no identified cause while secondary high blood pressure is high blood force per unit area caused by another implicit in status or the medicine used to handle it. When sing the pathogenesis of primary high blood pressure, the alteration in systemic vasculature could be as a consequence of continuously increased blood volume, cardiac end product or strictly due to sustained lift of the systemic vascular opposition. The increased opposition is as a consequence of a decrease in diameter of the lms and thickener of the walls of immune blood vass. Vascular tone is besides another factor to take into consideration when sing pathogenesis as surveies show that vascular endothelium of p atients with high blood pressure produce really small azotic oxide. Nitric oxide is the organic structure ‘s natural vasodilative but due to the decrease in production the vascular smooth musculus becomes less sensitive to its activity. This deficiency of azotic oxide and desensitized smooth musculus coupled with increased production of endothelin can take to enhanced vasoconstriction of the vascular tissue. This vasoconstriction causes the arterial walls to go more stiff and to increase opposition to the flow of blood, which in bend causes the bosom to crush more forcefully. The stiffening of the arterial walls besides leads to a wider pulsation which is a characteristic of stray systolic high blood pressure which is where the systolic reading is 140 but the diastolic reading is still below 90.blood_vessel.gifCausesToday, indispensable high blood pressure histories for more than 90 % of all high blood pressure related instances while secondary high blood pressure viz. account s for the remainder. The cause of indispensable high blood pressure is unknown but there are 7 factors that could potentially be responsible for this type of blood force per unit area. These are a high salt diet, age, ethnicity such as African American, Renal inadequacy, weight jobs, genetic sciences and susceptibleness. Secondary high blood pressure is less common but is by and large a consequence of an implicit in status or due to medicine ; some implicit in causes include nephritic inadequacy, thyroid inadequacy, gestation, emphasis and many more. Nephritic arteria stricture is the narrowing of the nephritic arteria lms, this consequences in a decrease of force per unit area in the arteriola and a decrease in nephritic perfusion. This decrease in nephritic perfusion and bottleneck of the arteria stimulates the release of chymosin which increases the concentration of the endocrines angiotensin II and aldosterone. The addition in these endocrines consequences in the increased consu mption of Na and H2O therefore increasing the blood volume taking to high blood pressure due to the Frank-Starling mechanism. The pathogenesis of hyperaldosteronism is similar to that of nephritic arteria stricture, as the increased secernment of aldosterone consequences in increased Na and H2O uptake therefore increasing the blood volume and cardiac end product. The Frank-Starling mechanism is physiologically involved in equilibrating the end product of the 2 ventricles of the bosom ; it is the Black Marias ability to alter its force of contraction therefore altering the shot volume as a response to alterations in the venous return. An illustration of this is an addition in end product of the right ventricle would take to an addition in the flow into the left ventricle. Without the Frank-Starling mechanism to respond to the instability so a major malfunction would occur.primary hyperaldosteronism One of the most prevailing links with secondary high blood pressure in today ‘s society is stress. It acts as an indirect cause of the status by repeatedly exciting the sympathetic nervous system ; this overstimulation leads to big sums of vasoconstricting endocrines such as noradrenaline to be released. Stimulation of the sympathetic nervous system due to emphasize besides increases the go arounding angiotonin II, antidiuretic hormone and aldosterone degrees. The changeless and perennial bottleneck of the arterias due to increased cardiac end product and vascular opposition elevates the blood force per unit area. On top of the sympathetic nervous system stimulation, emphasis besides stimulates the adrenal myelin to bring forth more catecholamines such as noradrenaline and adrenaline. It is the combination of increased catecholamines and angiotonin II that maintains the elevated blood force per unit area doing the high blood pressure.Conventional interventionTo handle the statu s it is frequently necessary to look at the underlying cause if any and to seek dainty that where possible. For indispensable high blood pressure there is no identifiable cause so the intervention program is test and mistake, while with secondary high blood pressure ; the implicit in status that is seting emphasis on the bosom can be treated with the hopes that it will relieve the strain. There are 4 chief categories of antihypertensive drugs these are ; Diuretics, vasodilatives, sympathetic nervous system suppressers and rennin-angiotensin system drugs. Diuretic drugs such as Thiazides, K sparing and cringle are the chief types used in the intervention of high blood pressure. They are frequently called ‘water pills ‘ as they act on the kidneys to increase the riddance of Na and H2O from the organic structure in order to diminish blood volume. Vasodilators are another of import class of drugs in the intervention of high blood pressure as they help in the relaxation of the musculuss in the blood vass. Calcium channel adversaries ( blockers ) and potassium channel agonists are 2 chief illustrations of vasodilatives used to handle high blood pressure. The Ca channel blockers aid in the relaxation by barricading the Ca conductivity of L type Ca channels on vascular smooth musculus. K+ channel agonists on the other manus do local relaxation of smooth musculus by increasing the permeableness of the membrane to K+ ions. The activation of K ions switches off the Ca channels therefore halting the production of action potencies. Alpha and beta blockers/ adversaries are 2 chief sympathetic nervous system suppressers or peripheral sympatholytic drugs used in the intervention of high blood pressure. The alpha adversary blocks the alpha receptors in the smooth musculus of peripheral arterias which blocks the mechanism of contraction through the IP3 signal transduction tract therefore cut downing the blood force per unit area. The beta antagonists nevertheless, merely act on cut downing the cardiac end product and are found to be non so effectual on their ain and so they are by and large prescribed with the usage of water pills like the Thiazides. Alpha agonists are the 3rd type of sympathetic nervous system suppresser or centrally acting sympatholytic drugs, they block the sympathetic activity of the encephalon by adhering to the alpha 2 receptor and triping it. This activation of the alpha 2 receptor reduces the escape to the bosom therefore diminishing the cardiac end product, bosom rate and contraction. By an d large the alpha agonists are prescribed in concurrence with water pills due to the drugs unstable accretion side effects which when left untreated can take to cell hydrops. The last class of drugs used to handle high blood pressure is the Renin-angiotensin targeting drugs. The 2 chief aiming drugs used are ACE inhibitors and angiotonin II receptor adversaries. ACE inhibitors or angiotensin-converting enzyme inhibitors ; barricade the enzyme from bring forthing angiotonin II which is responsible for the narrowing of blood vass and stimulation of endocrines that raise blood force per unit area. By barricading this enzyme, the blood vass remain relaxed and blood force per unit area remains normal. On the other manus, the angiotonin II receptor adversaries block the action of angiotonin non the formation therefore the blood vass remain relaxed.Herbal and complementary interventionIn today ‘s medical universe, diet and exercising are the best recommended interventions where possible or when medicine can be avoided. Simple things such as to discontinue smoke, exerting for 30 proceedingss a twenty-four hours, restricting salt and intoxicant consumption, eating a bosom healthy diet and cut downing emphasis are all things that could dramatically take down blood force per unit area. Addendums in the diet are another friendly manner of lower blood force per unit area, addendums such as omega3 fish and pod liver oils, coenzyme Q10, ALA, Allium sativum, Ca and chocolate are all indicated for the intervention of high blood pressure. Where addendums and diet do n't hold the desired efficaciousness, herbs can assist hike the effects or can even be used in concurrence with prescribed anti-hypertensive medicines.
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